Selected work
Real projects. Real results. No screenshots-with-adjectives.
Every case study includes the brief, what I built, why it works, and at least four measurable outcomes. If I can't quantify the impact, I don't publish it.
SaaS · AI accounting
lejar.ai
Lejar is a from-scratch accounting product for Malaysian small businesses who find Xero and QuickBooks heavy, generic, and built for someone else's tax system. The brief: a real double-entry ledger built around the MPERS chart of accounts, SST-02, and MyInvois e-invoicing, made to replace Xero across every company an owner runs without the per-entity cost, where the AI does the data entry and the owner just reviews, posts, and reads plain-English reports.
- Live, free plan at lejar.ai: Live
- MPERS, SST-02, MyInvois: Malaysia-first
Publishing · Houseplant content
leafnthrive.ing
leafnthrive.ing is a houseplant care and troubleshooting site built to test one question: can a small content engine produce genuinely useful, non-AI-sounding articles at volume and earn search visibility for them? Every article is calm, practical, British-spelled, and closes with a plain bottom line. The site grew from a handful of posts to 150+ guides through a repeatable, mostly-automated batch pipeline.
- Articles published: 150+
- Per automated batch: 12 guides
Wellness · Recovery clinic
Caian Recovery Hub
Caian is a hyperbaric oxygen + infrared sauna + AI-guided physiotherapy clinic in Bukit Jalil. The brief: build a brand presence that ranks for high-intent local queries (HBOT near me, recovery KL, infrared sauna Bukit Jalil) while reading like a premium wellness studio, not a medical site.
- Lighthouse accessibility: 100 / 100
- Lighthouse SEO: 100 / 100
Directory · Renovation
Penang Renovations
Penang Renovations needed to capture organic search across the trade × city × suburb matrix. Generic listing sites were saturated; the differentiation was a faster, narrower, more trustworthy site, built for AI-search visibility from day one.
- Lighthouse performance (desktop): 99 / 100
- Lighthouse SEO: 100 / 100
E-commerce · 3D-print workshop
thingit.store
thingit.store is a sole-proprietor 3D-print workshop running a single Bambu A1 mini in Kuala Lumpur. The brief: a credible store-front that can sell a small catalog AND handle bespoke quote requests, with payments routed through DuitNow QR (after Stripe Malaysia verification dragged), and enough content depth to rank for Malaysian 3D-print queries from a brand-new domain.
- Routes prerendered: 34
- Pillar guides shipped: 8 · 8,372 words
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